Alpha Protects scores 69/100 (grade C) on technical health. The site is missing critical schema markup (Organization, LocalBusiness), core metadata (title, description, H1), and structured answer content that search engines rely on to rank and understand your business. These gaps are costing you visibility on roughly 200 monthly local searches—an estimated +2–4 qualified leads per month that are going to competitors instead. The good news: you have 12 quick wins—all fixable in about a week once we have backend access. After fixes deploy, you'll see the first ranking gains in 6–12 weeks as Google re-crawls and re-ranks your pages. By 90 days, the lead lift should compound as your content and schema become fully discoverable.
Add Organization & LocalBusiness schema
Search engines don't know who you are or where you operate. Add Organization schema (name, URL, logo, social profiles) site-wide, plus LocalBusiness schema with your address, phone, hours, and geo tags. This unblocks local pack visibility and knowledge panel eligibility.
Write unique title, description, H1, and viewport meta
Your homepage is missing its title tag, meta description, H1, and mobile viewport declaration. These are non-negotiable SEO signals. Add a 50–58 char title, 140–160 char description with a clear value prop, one H1 stating your primary offer, and the viewport meta so mobile searchers can find you.
Restructure pages around buyer questions + FAQ schema
Rewrite your key pages (services, how-to) to open with the answer to the question a buyer is actually asking ('What does your service protect?', 'How does it work?'). Add an FAQ section to your homepage and service pages with FAQPage schema. This teaches Google what you do and gets you featured in snippets.
Critical bugs
High-impact defects sending conflicting signals to Google. All under one hour.
Page-level issues
Filter by severity. Each item ships with a recommended rewrite.
| Page | Issue | Severity | Recommended fix |
|---|
Checklist
Core Web Vitals didn't return in the automated check. Run Lighthouse manually after Elementor optimization.
Keyword rankings, search volumes and difficulty here are estimated from on-page signals — connect a keyword data source (DataForSEO / Ahrefs) for measured Google figures.
Difficulty × opportunity
Bubble size = traffic potential. Top-left = quick win territory.
Most opps are commercial — cost & "best" queries with the highest conversion intent.
Filter by intent
| Keyword | Difficulty | Opportunity | Intent | Recommended page |
|---|
Content gaps are inferred from the site's services and geography, not from live competitor ranking data.
Where competitors out-rank you
Topics in your space where competitors are likely capturing search demand you don't yet cover.
Cost pages for core services
Searchers compare price first; "services cost" queries are unowned. A /cost/ pattern captures high-intent traffic.
Composite SEO score
We don't crawl and score competitor sites, so this comparison is left blank rather than fabricated.
Scoring competitors across these dimensions means crawling and grading each of their sites — not part of this audit, so it's intentionally left blank instead of showing made-up numbers. Connect a live ranking source to surface alike competitors in alphaprotects.ca's market.
Words on lead service page
alphaprotects.ca's Surrey roofing page is 2.7× longer than its closest competitor.
Where you win, where you lose
No live competitor data is connected, so there's nothing to compare yet. Connect a ranking source (DataForSEO) to benchmark alphaprotects.ca against alike local competitors on keyword overlap, traffic and average position.
19 actions · do in order
Filter by category. Check items to track progress (session-only).