Serwa Excavating has a workable SEO foundation that's leaking value through fixable defects. Our crawl scored the site 71/100 (grade C) and surfaced 0 critical issues plus a stack of quick wins. The pattern is consistent: the business is more capable than its search footprint suggests. Fixing the critical bugs first, then owning the high-intent "cost" and location queries competitors currently take, is the fastest path to more inbound leads.
No Organization schema detected
Add Organization schema (name, url, logo, sameAs) site-wide.
No LocalBusiness schema detected
Add LocalBusiness schema with address, geo, telephone, openingHours.
No H1 on page
Add exactly one H1 that states the page's primary topic.
Critical bugs
High-impact defects sending conflicting signals to Google. All under one hour.
Page-level issues
Filter by severity. Each item ships with a recommended rewrite.
| Page | Issue | Severity | Recommended fix |
|---|
Checklist
Core Web Vitals didn't return in the automated check. Run Lighthouse manually after Elementor optimization.
Keyword rankings, search volumes and difficulty here are estimated from on-page signals — connect a keyword data source (DataForSEO / Ahrefs) for measured Google figures.
Difficulty × opportunity
Bubble size = traffic potential. Top-left = quick win territory.
Most opps are commercial — cost & "best" queries with the highest conversion intent.
Filter by intent
| Keyword | Difficulty | Opportunity | Intent | Recommended page |
|---|
Content gaps are inferred from the site's services and geography, not from live competitor ranking data.
Where competitors out-rank you
Topics in your space where competitors are likely capturing search demand you don't yet cover.
Cost pages for core services
Searchers compare price first; "services cost" queries are unowned. A /cost/ pattern captures high-intent traffic.
Composite SEO score
We don't crawl and score competitor sites, so this comparison is left blank rather than fabricated.
Scoring competitors across these dimensions means crawling and grading each of their sites — not part of this audit, so it's intentionally left blank instead of showing made-up numbers. Connect a live ranking source to surface alike competitors in serwa.ca's market.
Words on your deepest pages
serwa.ca's deepest page (history) runs 442 words. Thin pages get out-ranked — and skipped by AI answer engines.
Where you win, where you lose
No live competitor data is connected, so there's nothing to compare yet. Connect a ranking source (DataForSEO) to benchmark serwa.ca against alike local competitors on keyword overlap, traffic and average position.
27 actions · do in order
Filter by category. Check items to track progress (session-only).