alphaprotects.ca scores 69/100 — a solid foundation, but critical SEO signals are missing. The site has no structured data (Organization or LocalBusiness schema), no title tags or meta descriptions, no H1 headings, and no mobile viewport declaration. These gaps are invisible to visitors but are red flags to search engines. You're ranking for fewer than you should on your most valuable keyword opportunity (≈200 monthly searches). About 2–4 qualified leads per month are going to competitors instead — worth roughly $40K–$75K in annual revenue you're not capturing. The good news: 12 quick wins are within reach. Most of these fixes take hours, not weeks. Once live, expect your first ranking gains in 6–12 weeks as search engines re-crawl and re-index. By 90 days, those new leads should begin flowing back.
Add Organization & LocalBusiness schema site-wide
Search engines need to understand who you are, where you are, and how to contact you. Publish Organization schema (name, URL, logo, sameAs links to Google Business Profile and LinkedIn) and LocalBusiness schema (address, phone, hours, geo coordinates) in your header or footer. This grounds your entity across the web and lifts your local relevance signal.
Write title tags, meta descriptions, and H1 headings on every page
Right now, search engines are crawling pages with no title tag, no description, and no H1. Add a unique title (50–58 chars) and description (140–160 chars) that state your value prop and include a soft CTA. Add exactly one H1 per page naming the main topic. These are table-stakes SEO; without them, your pages are invisible in results.
Restructure content around buyer questions and add FAQ schema
Buyers search in question form: 'How do I…?', 'What is…?', 'Does…?'. Identify your top 8–12 buyer questions, create an FAQ section with the answer in the first sentence under each question heading, and wrap it in FAQPage schema. This answers the query directly in search results (featured snippets) and proves to engines you're answering real intent.
Critical bugs
High-impact defects sending conflicting signals to Google. All under one hour.
Page-level issues
Filter by severity. Each item ships with a recommended rewrite.
| Page | Issue | Severity | Recommended fix |
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Checklist
Core Web Vitals didn't return in the automated check. Run Lighthouse manually after Elementor optimization.
Keyword rankings, search volumes and difficulty here are estimated from on-page signals — connect a keyword data source (DataForSEO / Ahrefs) for measured Google figures.
Difficulty × opportunity
Bubble size = traffic potential. Top-left = quick win territory.
Most opps are commercial — cost & "best" queries with the highest conversion intent.
Filter by intent
| Keyword | Difficulty | Opportunity | Intent | Recommended page |
|---|
Content gaps are inferred from the site's services and geography, not from live competitor ranking data.
Where competitors out-rank you
Topics in your space where competitors are likely capturing search demand you don't yet cover.
Cost pages for core services
Searchers compare price first; "services cost" queries are unowned. A /cost/ pattern captures high-intent traffic.
Composite SEO score
We don't crawl and score competitor sites, so this comparison is left blank rather than fabricated.
Scoring competitors across these dimensions means crawling and grading each of their sites — not part of this audit, so it's intentionally left blank instead of showing made-up numbers. Connect a live ranking source to surface alike competitors in alphaprotects.ca's market.
Words on lead service page
alphaprotects.ca's Surrey roofing page is 2.7× longer than its closest competitor.
Where you win, where you lose
No live competitor data is connected, so there's nothing to compare yet. Connect a ranking source (DataForSEO) to benchmark alphaprotects.ca against alike local competitors on keyword overlap, traffic and average position.
19 actions · do in order
Filter by category. Check items to track progress (session-only).